The home page of a website is the appearance of a website, its quality determines the quality of the website, and even the key to whether the company can obtain customers. So what should a good website homepage contain, and what should it discard? The following will give you a detailed answer.
Home page(also called website homepage, home page) is usually the platform where you present your brand to your visitors and potential customers, however, for some reason, it can also make you lose more customers. Under the premise that you have spent a lot of energy and money on website products, functions, and resources, a standard website homepage is neither too confusing nor lacking in content, and it can accurately tell customers what you are engaged in.
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Your homepage shouldwhat to include, what to exclude? Here are a few of the best practices of the Jiexin Network Marketing Agency:
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Include: Who are you? Why are you trustworthy?
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Every new user visits your homepage like a first date, and it’s a great opportunity for customers to quickly get to know you and work with you. Your home page forms the foundation of your website, conveys information about you and your business philosophy to customers, and it shows people not just what you do, but how you do it. This does not mean purely putting a workflow slideshow on your homepage, the words and images you use must be well thought out and fully fit your identity. If visitors only see your homepage, will they know what you do? If not, your homepage isn't doing its job.
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Another important way to leverage your Page is to build trust. Similarly, when a strange visitor logs into your website for the first time, he will immediately look for clues about your reputation. If you gain his trust, then you have the opportunity to cooperate with him. Credibility building includes showing clients you've worked with, client testimonials, certified brands and products, money-back guarantees, social media, and more. Let new visitors see that you've built up some credibility, which can lead to more rapport and authentic relationships.
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This is a sensitive topic for suppliers and customers. Home page scrolling has become a fast browsing trend, and many websites have added this feature. Their advantage is that you can display three or four different products (or services) at the same time without taking up more space, and each product (or service) can be accompanied by a picture (or video). okay? the
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Maybe not, maybe your scrollbar is working, I know we've made a lot of great inventions to attract customers. But on the other hand, ask yourself, or someone else who has no stake in you, is your scrollbar working for you, is it affecting the user experience? Have you replaced the scrolling of the homepage or the blind spots of advertisements? If you still don't get it, look at the results of your analysis. The answer is there.
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The homepage of many websites can be loaded with a large number of products and services, whether it is network speed, technology, or rich and attractive products, it is eye-catching. But that’s not what people want to know, they want to know if buying your product (or service) will benefit them, what benefits it will bring them, and what’s at stake. For example, for refrigerators, the most important thing is not to display technical details, but to let the children get their own snacks on novel low shelves; for bed sheets, it is not the thread count that people care about, but the lazy Sunday morning. You can curl up comfortably on the bed and read your favorite book.
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In short, what is emphasized here is what benefits can be brought to customers, not product features.
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Discard: Autoplay
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Contains: Clear Execution Language
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Say, your website sells sports equipment, and someone lands on your homepage looking for a new pair of baseball gloves, so what's their next step? At this time, a clear navigation structure can help them, but a successful home page will also provide the necessary navigation map for other sections of the website.
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The first thing to know is what you want your visitors to do when they visit your website. Then let them know how to get directly to the target page, including how to complete the initial operation, page conversion, etc., and do it by themselves.
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Abandoned: Radical Realism
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The purpose of the home page is to get people to subpages to do what you want them to do. You might want them to read your blog, download a resource, or watch a video on a product page.
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Your homepage needs nothing more than to give visitors what they need. Offering too many options can overwhelm customers and lead them down the wrong path. Don't put every product on the homepage, but choose the most important ones. If an item appeals to them, they can click in to see more. By limiting information, you can make it easier for customers to understand what to do next.
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Rewards include: instant service
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Whether it's an ebook to download, a newsletter to subscribe to, or a community to engage in, your homepage should provide a direct way to build a relationship between your customers and your brand. For example, leave the customer's email address, so that you will have a strong potential customer group, and make them firmly remember your brand through email.
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Is your homepage doing what it's supposed to do? Does it answer the necessary questions to lead the customer down the path to a transaction? If you haven't checked it out, now is the time. And, ditch autoplay!