If you want to bring more high-quality traffic to your website, link building is an indispensable part. This article provides 6 very practical and effective cutting-edge Google SEO link building strategies, which will greatly increase the high-quality traffic of your website.
Bringing traffic to the website, especially high-quality traffic, is one of the most important goals of every SEO practitioner. Back in the era of Web 1.0, many strategies focused only on the reputation of a website, and this reputation only lasted 15 seconds. These strategies were eliminated after the emergence of Google and its algorithms.
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The most common way to drive traffic to your site is toGet lots of high-quality links pointing to your website's article content, resulting in high-quality traffic.
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Google's Panda algorithm and Penguin algorithm have changed some of our views on on-site SEO and off-site SEO. Google's Hummingbird algorithm warns us that link building efforts must follow the rules of the game set by Google, otherwise, our website will disappear from Google's search results and become a website that no one cares about.
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Before starting link building, you need to take a look at yourLink Building Strategies, which is extremely important. The following six key points can guide you in developing your own link building strategy, thereby helping you choose the best link building program for your website.
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1. Understand Google's quality standards
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Google's exact algorithm is a bit too vague to dissect it. But the Google Quality Guidelines clearly inform every SEO practitioner of the taboos to pay attention to.
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It is not allowed to copy an article from a well-known website with high weight and better ranking to attract search engines to crawl it. If your article is quoted from other websites, then you need to modify this article to suit your website and readers' tastes, including those fresh data, ideas, etc., not just copy and paste .
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Those low-quality guest posts will only reduce Google’s visibility on your site. Therefore, Google strongly discourages the publication of low-quality, simply refurbished, worthless posts or articles on the site, because these cannot provide real value to readers. The updated Google Webmaster Tools guidelines also include those low-quality guest posts that need to be deleted.
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Submitting your article content to blogs or portals with high reading volume, such as Yahoo, can bring high-quality links to your website. However, if the content you submit is exactly the same as the content on your website, then your article may be considered plagiarized and incur penalties from search engines, even though you wrote the content alone. One way to prove that the content on your site is original is to put a clear author mark on the articles on your own site to show that the article is original and not copied from a well-known author. Best, wait for this article to be indexed by Google before publishing it on other sites. Another way is to use the rel=canonical tag correctly in your HTML.
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Doorway sitesIt is another old black hat technique, which is also not advocated by Google. The main purpose of many websites using bridge page technology is to bring traffic to certain websites, rather than to provide valuable information to those users. They use different combinations of keywords, thus directing links to the same website. When a user clicks on some of these websites, no matter what keyword he uses to search, he will enter the same website, thus reducing his experience in Google search. For this situation, Google is absolutely merciless.
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Website affiliates are a perfectly acceptable way to improve your website's ranking. However, it is important to note that if your affiliate site contains the product information that has just been copied with related descriptions and reviews, then this site will not help your rankings in any way. If you have to place links to other websites on your website, make sure that the content on these websites about your products is high-quality and original. If you can get relevant reviews or product suggestions from a website with high trust and high authority, it is very tempting for customers, and the same is true for Google crawlers.
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2. Pay attention to the correlation between websites
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While the quality of those sites linking to yours is important, so is the relevance of its content to yours. According to Google's ranking rules, users find your website through search engines, and whether your website can provide him with valuable information will determine the final ranking position of your website.
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Only when these high-weight, well-known websites contain keywords closely related to your business, their links to your website are valuable and meaningful.
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Use these four simple tests to see if these links are relevant to your site:
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1. Make sure that the websites you link to are closely related to your industry.
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2. If these websites are not directly related to your industry, some of their sections must be related to your product or industry.
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3. If the link comes from a website of other unrelated industries, then the subject content of the linked webpage on the website must be related to the content on your website.
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4. The link you get must be related to the content of the web page that provides your link.
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For example, let's say you have an online store that sells fashion eyewear. There is a link from a fire blog that has nothing to do with glasses. But if there's a blog post about how your donation of eyeglasses helped victims of those fires, then that link is relevant and will help boost your site's ranking.
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3. Diversified link building is the key
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Obtaining links can't just be "one trick, you can eat it all over the world". Google only tells us what not to do, but there is no absolute high-quality link building trick, and there is no one way to bring thousands of high-quality external links to the website. If you limit your link building to only one or two strategies, then your website may be abandoned by Google's ever-changing algorithm.
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Link building strategies are still important today and include the following:
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1. Create or publish high-quality content to link to your website.
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2. Obtain recommendations or references from highly credible websites and personal websites.
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3. Be active on social networking sites, resulting in a higher level of social recognition.
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4. Publish your content on major websites in your industry.
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5. Strive to become a famous blogger on a relatively famous blog or website in your industry.
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Compared with last year, link building in 2014 has changed significantly.
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In 2013, 50% of websites used blog marketing as their primary link building strategy. By 2014, less than 15% remained.


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4. Don’t Use the Same Link Building Tactics as Your Competitors
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Most SEO practitioners are too focused on how to get traffic, hoping to get a higher conversion rate from it. But they all ignore the original intention of SEO: brand building.
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Building a strong brand is one of the main goals of SEO. The louder your brand awareness is, the bigger your brand image will be. If your brand name is strong enough, you can get a lot of backlinks without too much trouble.
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But to create a brand that is unique and uniquely yours, you need to be unique in your own way, not copying your competitors. For example, Nordstrom and Macy's, these two brands have a high reputation, and their customer base is the same type, but the way they promote their brands on the Internet is completely different. Nordstrom sponsors Pintersest and YouTube, while Macy's has a strong presence on Facebook. Macy’s will focus on shows and products that are relevant to it online, while Nordstrom will use street color palettes and celebrity fashion shows to promote directly to its customers.
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The radically different approaches employed by these two competitors tell us two things:
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1. Adopting a link building strategy that is completely different from competitors can help create a unique brand image and avoid being confused by users. Being promoted on the same industry blogs as your competitors, or being featured by the same celebrity bloggers, will only reduce the uniqueness and brand credibility of your brand.
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2. Using the exact same keywords as your competitors does not benefit either party. When a user uses specific keywords, he may see both of you in the search results. This may cause your click-through rate to decrease. So create your own keywords so that you can get more traffic from Google.
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5. Make each of your link anchor text look more natural
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Jiexin Internet Marketing Agency reminds you: To make the anchor text of the link look more natural, the era of using invisible URL, link exchange, keyword stuffing and some other black hat techniques is gone forever, no one will Use these old routines.
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But since links are still important, so is the anchor text you use to build them.
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Anchor text that is relevant to your website and pages is very important. But if you directly use keywords as anchor text, then you may be judged as cheating by Google, which will cause you to burn yourself and incur punishment.
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For example, suppose you blog on a well-known e-commerce blog titled "Challenges for Online Mono-brand Retailers" and use "Oversized Glasses" or "Affordable Glasses" as anchor text to guide you. Going back to your website, it seems very blunt. However, if you can link to your website on that blog with anchor text that is highly relevant to an already published blog, then the link will look more natural, and if your blog posts have a lot of traffic, then The traffic you get to your website will also increase significantly.
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This method seems very simple, but it cannot be abused. Stop using your keywords as anchor text for links, your readers are smarter than you think.
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Make the link more natural and don't worry about the link not matching your keywords. As long as the link is relevant to the content of the article, your job is done.
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6. Remember the first point
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Let Google be your guide for our SEO efforts, what more can I say?